House Osotspa Foods Co., Ltd. joins forces with Osotspa Public Company Limited to fight against child malnutrition in Thailand to mark C-vitt's 10th Anniversary in the Thai market to Takie action under the campaign "C-vitt 10 years, Together to Create Health and Happiness for Thai Children," the brand joins hands with the World Vision Foundation of Thailand and the SOS Children's Villages Thailand in giving 1,000,000 boxes of a 200% Vitamin C drink, along with school supplies and sports equipment, worth more than 14 million baht in total, to 43,700 children across the country as part of its commitment to promoting a Healthy Body & Mind society.
Mr. Osamu Soma, President of House Osotspa Foods Co., Ltd, said, "Many children from marginalized communities in Thailand have been suffering from malnutrition. The crisis of the Covid-19 pandemic in the past two years has led to a loss of people's income, which directly affects their lives. Furthermore, The World Vision Foundation of Thailand found that marginalized children face severe malnutrition due to inadequate food or poor nutritional intake, which impacts their body and brain development.
As a result, C-vitt recognizes that immediate action must be taken. The solution to this problem also aligns with its corporate social responsibility concept that aims to promote a Healthy Body & Mind society. Therefore, to celebrate the 10th Anniversary of the C-vitt brand in Thailand, the company joins hands with the World Vision Foundation of Thailand and the SOS Children's Villages Thailand to organize a campaign so-called "C-vitt 10 years, Together to Create Health and Happiness for Thai Children," by giving children across Thailand 1,000,000 boxes of a 200% Vitamin C drinks, size 125 ml, along with school supplies, and sports equipment, worth more than 14 million baht. The campaign aims to promote children's adequate Vitamin C intake, 60 mg per a day, recommended by Thai Food and Drugs Administration Services to strengthen their immune systems, enhance development, and prevent illness amid today's growing worldwide health concern. In addition, C-vitt staff will organize a series of field activities to educate children about essential nutrients and assist them in developing healthy bodies and brains through recreational activities.
Dr. Sarawut Rachasrimuang, National Director, World Vision Foundation of Thailand, said, "The World Vision Foundation of Thailand is a Non-Governmental Organization devoted to improving the lives of children, families, and their communities to reach their full potential by promoting health, education, protection, and opportunities to take part in developing their communities.
Today, more than 25% of children in early childhood from poor and remote areas have developmental delays caused by poor nutrition. As the Covid-19 pandemic worsened the situation, cross-sector collaboration is key to solving this ongoing problem. Meanwhile, working with C-vitt on this campaign enables a better approach to the issue.”
Ms. Chantira Somboonkerd, Deputy National Director & Fund Development and Communications Director, SOS Children's Villages Thailand, said, "Poor hygiene and malnutrition in vulnerable children are major obstacles to the country's sustainable development. Hence, all parties must cooperate to support these kids as they grow and develop into important forces in shaping the nation's development.
This collaboration is a significant step forward in improving the quality children life in Thailand. This campaign aligns with the foundation's mission of providing supportive alternative care for children who grow up alone. We're committed to giving a safe and caring environment for the child to grow and reach their full potential. Recently, the foundation is taking care of more than 700 children in the Five places of SOS Children's Villages across the country.”
This CSR activity is part of C-vitt's efforts to elevate the quality of Thai children life, who hold great power over society's future. The company is committed to giving back to society in all areas to reaffirm Thai consumers' trust in C-vitt as the leading socially responsible brand.
